Young people are being increasingly labeled as “influencers” to marketers online. However, with the right product and strategic use of social media, age is not as important to marketing as it seems. In the end, everyone, not just young people with huge social media followings, has the ability to influence the people close to them. It’s up to each individual business to find the right influencers to promote their brands.
Key Takeaways:
- Yes, young people often have the digital skills to carve out roles as influencers, but age is just a small part of the overall equation.
- One of the biggest reasons that young people find success on social is that it’s always been part of their digital lives. Even on the upper end of the 18-34 demographic, you’ve got people who didn’t start using Facebook and Twitter until their mid-twenties.
- The brands that young people partner with tend to cluster in tech, fashion and entertainment, but the real takeaway is that carving out a niche is critical to building influence with any age group.
“Everyone has influence on social, and being “old” is hardly a roadblock to building a devoted audience.”