How the CMO of LegalZoom Led a Brand Shift

LegalZoom founder and Chief Marketing Officer, Laura Goldberg, speaks with writer Jonathan Lacoste about marketing, her career path, and what to expect next in the world of business in 2017. In the article, she speaks candidly about what it’s like to work as a marketer at a huge brand like LegalZoom and how she plans to continue her work on mobile and television to capture even more customers.

Key Takeaways:

“Define the plan for everyone.”