CMO takes an in-depth look at the shifts that have been occurring in technology. Specifically, they have come up with six important shifts that they have deemed important to know especially for executives. Among these are, augmented/virtual reality, Internet of things, artificial intelligence, autonomous transportation and delivery, next generation batteries, and the block chain.
- In 2016, technology is ever-changing, ever-accelerating, and, whether we like it or not, ever-present.
- Given its blanket application, understanding the landscape is absolutely vital for executives, regardless of field, business stage, or experience level.
- While the first response of many execs may be panic or resistance, it ought to be excitement.
“Advances in technology present opportunities to connect with customers across multiple channels and touch points, weaving a brand experience that’s consistent, easy to navigate, and bound to delight.”