Referral Candy takes a look at the company Cadbury. Cadbury is the well-known chocolate manufacturer that many people have come to love. After a salmonella outbreak caused catastrophic effects on the company, they relied on word of mouth marketing in order to regain their customer base and gain support once more.
- Chocolate is as natural to our psyche as Pokémon and cat photos are.
- You see, in mid-2006, the UK-based Cadbury suffered a salmonella outbreak in its English factories. It took six months for Cadbury to alert the public.
- The salmonella scare cost Cadbury millions in sales and fines. In addition, its reputation took a severe pounding.
“Apart from maintaining an active presence on the major social media channels, Cadbury is famously responsive to its fan-base and their sugary cravings.”