How Word-Of-Mouth Rescued Cadbury From Infamy

Referral Candy takes a look at the company Cadbury. Cadbury is the well-known chocolate manufacturer that many people have come to love. After a salmonella outbreak caused catastrophic effects on the company, they relied on word of mouth marketing in order to regain their customer base and gain support once more.

Key Takeaways:

“Apart from maintaining an active presence on the major social media channels, Cadbury is famously responsive to its fan-base and their sugary cravings.”