Content Marketing For Local SEO Book
– Foreword by John Jantsch
How to Get Maximum Value from this Book:
by John Jantsch
Author of Duct Tape Marketing, The Referral Engine and Duct Tape Selling
You’ve probably heard the marketing adage that “content is king.” But you may also have reached the point where if you hear it one more time without any guidance on exactly how to make the “king” work for you, you’ll scream.
In that case, you’re in the right place! Content is, indeed, a powerful tool you can use to promote your business. It works exceptionally well for local businesses lacking deep pockets for running ads. Not only can you use content to help your prospective customers get to know, like, and trust you but you’ll also find that as your content asset library grows, your sales cycle shrinks.
That’s because when your prospects can find the information they need to progress through their customer journey on their own timetable, by the time they reach out to you, they’re ready.
Of course, just like when you deploy any other marketing tactic, the first step is to create a strategy. Without a strategy in place, the best you can hope for is a hodge-podge of content that gets hit or miss results. But when you invest the time in creating a strategy first, you can ensure your content hits the mark and moves your ideal prospects forward.
After all, the idea is to get more ideal customers – the kind who are a pleasure to serve, who refer other business to you, and who think your premium pricing is a bargain because you are the perfect fit for their needs. By creating content based on your strategy, that’s exactly who you’ll attract.
Lest you believe the lie that search engine optimization (SEO) is dead, you’ll discover how to find and use the search terms your customers are already using. By ranking for keywords people actually use, you’ll make it even easier for your prospects to find you online – and to convey a level of expertise and understanding that will position you as the obvious choice for them.
Even though you’ll come away from reading this book knowing exactly how to create winning content for your business, you don’t have to do it all yourself. You’ll also get some ideas for partnering up with strategic partners to share the content creation task while also multiplying its effectiveness.
I’ve mentored and masterminded with this group of authors through the Duct Tape Marketing consultant network. I’ll vouch – they know what they’re talking about and have accomplished remarkable results for their clients. It makes me proud to watch them turn around and share their knowledge and expertise with an even broader audience of business owners.
As certified marketing consultants they:
•Have completed my intensive training program;
•Participate in ongoing marketing training and mentoring;
•Have exclusive access to an arsenal of proven tools and methodologies;
•Are members of an elite, fast-growing global network of talented small business marketing consultants;
•Are certified to install the Duct Tape Marketing System.
At Duct Tape Marketing, we teach that strategy before tactics is the key to creating a winning, high ROI marketing plan. Getting your strategy right from the get-go is the only way to create the kind of content that turns searchers into customers and ultimately, customers into your best spokespeople.
With a solid strategy in place, you will know what to do when, and how to get maximum value from your efforts. You’ll find as you read this practical, conversational book, that you now understand exactly what to do next… and that you’ll likely be eager to get started.
I highly recommend this book and hope you’ll apply what you learn. Learn and execute, and you’ll find it easy to build a path your new customers will use to bring you new business.
Author of Duct Tape Marketing
About John Jantsch
John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.
He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.
Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs.
He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.