You may be surprised how effective Twitter can be for business. To tweet or not to tweet, that is the question. You have many options to choose from as your go-to marketing channel, but have you ever tried Twitter? You may be surprised how well it can work for business.
Twitter found that four out of ten users that see a product on Twitter go on to purchase it. They also found that a user is 2.7 times more likely to purchase a product if they are exposed to a tweet from a brand.
Twitter has 395 million users, so it makes sense for store owners to use it. You can’t just post tweets occasionally if you want to increase brand awareness and drive traffic, though. Try using some or all of these 11 Twitter marketing ideas to connect with your audience and boost sales.
You’ve decided that using Twitter’s Promoted Tweets feature is a good move for your business.
This guide will show you everything you need to know to make the most out of your Twitter PPC campaign. Twitter has some great paid options that can help you complement your organic Twitter marketing efforts, whether you’re just looking for more followers or you want to increase leads and customers.
What Is a Twitter Marketing Strategy?
A Twitter marketing strategy is a plan of action designed to create and distribute content for your target audience and followers through the social media platform Twitter.
There are a lot of things to consider when building a Twitter marketing strategy for your online store. Some key factors for a successful Twitter campaign are:
- Use your Twitter account as another way to offer customer support. Give potential shoppers the option to tweet at your brand or send a direct message (DM) to get help. Companies that use Twitter as a line for customer support see a 19% lift in customer satisfaction, on average.
- Publish a mix of educational and product posts. Aim to publish about 25% of product tweets and 75% of valuable content or lifestyle posts. This can help shoppers envision using your product and teach them how to use it well.
- Retweet customer photos and positive tweets. This helps provide social proof that real people buy, use, and love your company and its products. Even if a customer posts something on Instagram, you can re-post it on your Twitter account too. Don’t forget to tag each customer you repost, and include a link to purchase.
- Spend time browsing related hashtags. For example, if someone is looking for recommendations on where to buy new shoes, you can comment on their tweet and recommend your products. You can scan the timeline for trending hashtags like #needshoes or #healthylivingtips to find people who need help and are more receptive to your advice. Finding the appropriate hashtags for your products and business will help the targeted audience discover you.
There are many ways to make your Twitter campaign more effective and turn profile visitors into paying customers.
How Do Twitter’s Advertising Options Work?
Twitter’s advertising features are Promoted Accounts, Promoted Tweets, and Promoted Trends. They use a pay-per-click style. Twitter allows you to target the right people so your ads are appearing for Twitter users who are most likely to be interested in your content, products, or services. Your promoted Twitter content will be labeled as ‘Promoted,’ so users can distinguish between promoted ads and organic Twitter content. Twitter advertising can also be a less expensive PPC option than major search engines such as Google. In other words, you can generate great results with a smaller budget.
Twitter’s ad interface is not as good as Google AdWords. You cannot set up rules to automatically change your bids. For example, if you do not want your tweets to be displayed on weekends, you have to log in and change your options manually. So it is important to be aware of the activity in your Promoted account and make changes so you do not waste your ad spend.
Although it may be easy to set up a campaign, you will only be successful if you know what you are looking for.
Decide What You Want to Promote
Some examples of Twitter advertising goals are: First, you need to decide what your advertising campaign’s end goal is on Twitter. For example, you might want to:
I want to promote my account!
The Promoted Accounts option can help increase the number of followers for your brand name. You may be wondering why you would want to pay for more followers, and that’s a good question!
In short, having a lot of Twitter followers is key to getting the most out of your social media marketing. The more followers you have, the more people will see your tweets. And not only that, but your followers’ followers will see your tweets too if they retweet them. It may not seem like it, but the wider your social media reach is, the more effective your marketing will be, even if those people never buy anything from you.
When you have more followers, people see your account as more credible and authoritative. If people see that a lot of people are already following you, they will be more likely to follow you too. This is called social proof.
Promoted Accounts stay put in these different areas on a user’s Twitter until they follow the promoted account or dismiss the promotion. Promoted Accounts appear in different areas on Twitter depending on the user. These areas include the ‘Who to Follow’ widget on the left side of a user’s logged-in Twitter.com homepage and Connect tab, the ‘Who to Follow’ page, ‘People’ search results, and users’ profile pages as part of the ‘Similar to you’ widget.
How to Promote an Account
To promote your account, just enter the keywords that are relevant to your business. Your account will then be recommended to people who have those interests. Promoted Accounts is most beneficial to drive traffic to your Twitter account and increase your follower count.
I want to promote my tweets!
No matter the reasons, if you’ve got a tweet you want to push to the top of your followers’ Twitterstreams, look into Promoted Tweets. Twitter offers a few options for promoting specific tweets from your company account through Promoted Tweets. For example, you might want to get more exposure for a tweet about a current marketing campaign or offer. Or, you may want to put additional Twitter effort behind an upcoming event you are hosting. If you have a tweet you want to push to the top of your followers’ Twitterstreams, look into Promoted Tweets.
Promoted Tweets appear (1) at the top of search results pages for related searches, (2) in the search results for a Promoted Trend, (3) in users’ Twitter feeds when the algorithm determines it is relevant, (4) as pinned tweets on ‘Enhanced’ profile pages, (4) in Twitter’s official desktop and mobile apps (e.g. TweetDeck, Twitter for iPhone, Twitter for Android, etc.), (5) and some third-party Twitter apps, such as HootSuite.
How to Promote a Tweet
There are three different places where your Promoted Tweet can appear: in search results, on people’s Twitter timeline (on the homepage), and on your own Twitter profile.
Targeting Search Results
The tweet you promote will appear at the top when Twitter users search for a particular keyword, just like Google AdWords. You can select as many keywords as you want.
Targeting Timelines
This targeting option makes your promoted tweet appear in the timelines of your followers or users who have similar interests.
I want to promote a trend!
You can contact Twitter if you’re interested in promoting a particular trending topic by purchasing a Promoted Trend. Keep in mind that this option is expensive.
Promoted Trends are ads that appear at the top of the Trending Topics list on Twitter, as well as on the Twitter app for iPhone and Android. They’re marked as ‘Promoted.’ When a user clicks on a Promoted Trend, they’ll see Twitter search results for that topic, as well as a related Promoted Tweet from the advertiser at the top.
Let’s go over Promoted Accounts and Promoted Tweets so you can learn how to use them to reach your goals. To get started with Twitter advertising, go here.
How to Use Twitter for Marketing
Take Twitter Flight School
If you want to learn how to advertise on Twitter, you can take the free online course called Twitter Flight School. This course will teach you everything you need to know about marketing on Twitter, whether you are new to Twitter or already have some experience.
Since Twitter is a different kind of platform than Instagram, TikTok, or Google, it requires a different approach to marketing. Paid promotions are a great way to be successful on Twitter.
Flight School offers the freedom to select which courses you want to take. Every course comes complete with live training, downloadable resources, successful stories, and a personal roadmap to help you stay motivated.
Connect With Influential Accounts in Your Space
You can increase brand awareness on Twitter by connecting with leaders in your industry. You don’t have to wait for others to come to you.
Reach out to people who are influential in your field or otherwise hard to connect with. Connecting with journalists and writers, for example, is much easier if you follow them on Twitter and reply to their tweets. They are more likely to pay attention to you and even ask for questions or sources for their work.
When you increase your visibility among accounts that influence potential customers, their endorsement of your product or service is more valuable to your business than random followers.
Set Up Your Profile Like a Legit Business
The same goes for Facebook and Instagram. If you wouldn’t follow your business on social media, then why would your target market? Building a successful social media profile starts with making sure your profile looks professional. Ask yourself if you would follow your business on social media if you saw its profile. If not, then your target market probably won’t either.
You should always have a affirmative answer. The only thing that would make someone follow or unfollow a brand on Twitter is an unprofessional looking profile. This would include items such as the display picture, header, biography, and Twitter handle.
Plus, their pinned tweet is a creative way to capture their brand voice. Warby Parker is a simple yet notable online glasses retailer based in New York City. The header image showcases its main product in use, making a positive first impression when someone lands on their Twitter profile. You can get a sense of what they stand for in their bio, which gives off a fun and friendly feel. Plus, their pinned tweet is a creative way to capture their brand voice.
If you have multiple Twitter accounts, you can create different URLs for each account that send a Twitter user down the right bot flow to help them achieve their goals.
Even if you tweet amazing and popular tweets, you won’t gain followers if your profile is sub-par and doesn’t make people want to follow you.
Use Twitter polls
Twitter polls can be a great way to connect with your target audience and collect valuable information about their thoughts and feelings on various topics. This could include things like what they think about your product, what their preferences are, and what type of people they are. Using Twitter polls can be a fun and easy way to get this type of feedback.
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