Why Brand Principles Supersede Brand Values

The principle of your brand is more important than its values and you should stick to it at all costs so as not to alienate customers. They watch that sort of thing when deciding which companies to patronize. This gives reasons why principle is paramount. It is great business advice.

Key Takeaways:

“According to a recent EY Beacon Institute and Harvard Business Review study, 85 percent strongly agree that they are more likely to recommend a company with strong purpose and 84 percent strongly agree that business transformation efforts will have greater success if integrated with purpose.”