The CMOs Behind The 2017 Super Bowl Ads: Big-Game Strategy And Goals

Here comes the Super Bowl again. Everyone always looks forward to the ads as well as the game. Sometimes the ads get more discussion the next day than the game itself. This talks about what advertisers are doing with them. They’re always spectagular and there are reasons for that.

Key Takeaways:

“We are running a Super Bowl spot about our fresh, never frozen beef for one simple reason.”