Here comes the Super Bowl again. Everyone always looks forward to the ads as well as the game. Sometimes the ads get more discussion the next day than the game itself. This talks about what advertisers are doing with them. They’re always spectagular and there are reasons for that.
- Many have been released online and on TV in advance of the game, as in years past, and many will not be revealed—with surprises galore—until game day.
- CMOs at companies large and small have committed upwards of $5 million for 30 seconds of air time, not to mention the expense of additional efforts to bolster the ads’ exposure.
- We’re using this Super Bowl to build our brand and educate viewers on our history vs. simply entertaining.
“We are running a Super Bowl spot about our fresh, never frozen beef for one simple reason.”