CMO Leadership Talk-IBM’s Rashmy Chatterjee: ‘Don’t Be Scared Of Conflict’

It is important not to be afraid of conflict. If you are, then you could miss a large growth opportunity. If you are going for a big goal, then not everyone will be on your side. There will be peculation and that is okay. It is important not to be afraid of it and face it head on.

Key Takeaways:

“In addition, marketing is recognized as the engine for customer acquisition and retention, lead creation and progression. And finally, marketing works with other teams to own the client experience and client engagement.”