It is important not to be afraid of conflict. If you are, then you could miss a large growth opportunity. If you are going for a big goal, then not everyone will be on your side. There will be peculation and that is okay. It is important not to be afraid of it and face it head on.
- IBM has always been a transformative company, and marketing is highly valued as the function that leads in transformation.
- Customer requirements in areas such as Cloud, Security, and Digital are growing rapidly. We have a huge portfolio, and different parts of the portfolio are relevant at different stages of our clients’ journey towards becoming cognitive businesses.
- Team leadership is about trust and empowerment. The people in my team are experts in their fields, passionate about winning, and constantly working on better outcomes.
“In addition, marketing is recognized as the engine for customer acquisition and retention, lead creation and progression. And finally, marketing works with other teams to own the client experience and client engagement.”