TikTok has only been around for a couple of years but it has quickly become one of the most powerful platforms on the internet. Its popularity really took off during the pandemic when people were forced indoors. The snackable video format provided them with an opportunity to get creative. For viewers, it meant that…
social media
How to Use Instagram for Sales Prospecting in 2021
There are compelling reasons why Instagram should now be at the center of your marketing strategy. It’s far from being just another social network where people share pictures of what they ate that afternoon. Instagram actually sees higher user growth compared to other networks. Users also spend more time on average browsing through posts, feeds…
11 Ways Small Businesses Can Use TikTok in Their Marketing
Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate TikTok, the fast-growing social media platform. But how can you use TikTok in your marketing? Should you pay for ads? Should you create content? We’ll outline just some of the ways…
Getting Started With LinkedIn Stories
First it was Snapchat. Then Instagram released their Stories feature, followed by Facebook. Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature. Available only on the LinkedIn app, stories let brands reach their professional connections with 20 second videos. These videos are only available for 24 hours (just like Instagram) before they disappear. …