Social media marketing isn’t an option for businesses; it has become crucial for brands who want to follow best practices in marketing. There are more than 3 billion social media users, which may increase in the coming years. Today researchers no longer measure how many people are online. Instead, they measure how many people are…
Understanding Facebook Reach and How to Quickly Grow Yours
Facebook is the largest social media network on the planet. Brands love it because it enables them to connect with a truly global audience. The advertising tools that it offers are also among the best in the business. It goes without saying that any business that’s trying to generate sales online will devote a big…
iOS 14 and Facebook Ads: How It Can Affect Your Campaigns
Apple is one of the leading device manufacturers in the world. As of January this year, the company has an active install base of more than 1.65 billion devices across the globe. This massive ecosystem that Apple has created provides marketers with an incredible opportunity. Customers who use Apple devices are known to have…
An Introduction to Facebook Shops for Small Business
With small businesses providing the majority of Facebook’s advertisers, the platform is naturally invested in helping the “little guys” weather the coronavirus storm. So in May of 2020, they announced a new feature to help small businesses sell — Facebook Shops. This mobile-first sales platform is the latest FB platform where brands can sell physical…