Ready for ads on Alexa and Google Home?

How far will adds infiltrate into new technology? Voice activated-technologies currently are add-free, but with increased use, it is certain that adds will become part of the norm. Advertisement in voice-activated technology will push us to decide to what extent adds are useful in our day-to-day lives, and to what extent they are intrusive.

Key Takeaways:

“The manufacturers of voice-enabled devices will have a huge opportunity for monetization if consumers are willing to delegate the merchant selection process to these devices.”