People based marketing involving gathering data to target marketing to the right people at the right time. You need the right tools and data to achieve.this what is consider an impossible goal. You need to pay attention to all the key components people, programs and processes are in place. Reassuring your target consumer of their privacy in this marketing is the final key to success.
- Everyday, people become more engaged and connected across different devices and platforms.
- We’re constantly multi-tasking — switching from desktop, to laptop, to tablet, to mobile phone, to wearable, etc.
- On each one of these devices, we have our own unique way of interacting and behaving.
“The ‘Holy Grail’ for marketing has always been the same: having a deep understanding of consumers — one that enables marketers to deliver messages, offers and products that people are genuinely interested in.”