How Tesco Became the UK’s Biggest Retailer via Word-of-Mouth

Tesco, one of the world’s largest retailers, started out with just a single store in the UK. Owing to its success are a few unique strategies. Tesco operates a rewards system that encourages customers to return to their stores. Additionally, Tesco has utilized extensive marketing research to create products aimed at non-saturated markets.

Key Takeaways:

“A conventional rewards system has proven to be extremely successful in cultivating brand loyalty, especially when it comes to necessities.”