Word-of-Mouth marketing is still one of the most effective ways to get your message out there, despite the many other methods available. One Asian company by the name of SKII became a beauty brand desired by an elite group of woman, and the success is all due to word-of-mouth marketing.
- The beauty industry is volatile, competitive, and mercilessly transient. It sees the quick births and sudden deaths of new brands and products regularly throughout the year.
- As beauty products can cost from a dollar to thousands, companies have to rely strongly on marketing to build and sustain their customer base.
- The club grants its members special event invites and numerous product promotions. Thus, members are given the opportunity to immerse themselves in a luxurious beauty lifestyle environment.
“The campaign became a viral success, judging from the thousands of reviews and impressions on most major social media channels.”