DMWF Speakers Make The Case For Customer Journey Mapping

Giselle Abramovich speaks for CMO by Adobe. Journey mapping for customers is the topic at hand at the Digital Marketing World Forum. It is important to map a customer’s journey in order to see what can be changed and made different or better. The customer is after all the most important thing for marketers to consider.

Key Takeaways:

“Customer experiences can vary greatly, Grupp said, making journey mapping all the more important.”