Porsche is a brand that’s typically viewed as prestigious and luxurious, but since 2010 they’ve sought to curate a new image. Formerly considered exclusive, the automaker has embarked on a media campaign to humanize their brand through word-of-mouth communications. To do this, Porsche has utilized multiple popular social media facets like Facebook, Instagram, and Twitter.
- Famously portrayed as a prestigious and elite brand, Porsche however, has sought to soften its image in recent years.
- Proof of Porsche’s social media success is the exceptionally high levels of fan engagement and reach its photos, tweets, and status updates generate.
- Hundreds of photos were submitted by local automobile enthusiasts and members of the general public.
“Proof of Porsche’s social media success is the exceptionally high levels of fan engagement and reach its photos, tweets, and status updates generate.”