How Porsche Humanized Its Brand and Cars via Word-Of-Mouth

Porsche is a brand that’s typically viewed as prestigious and luxurious, but since 2010 they’ve sought to curate a new image. Formerly considered exclusive, the automaker has embarked on a media campaign to humanize their brand through word-of-mouth communications. To do this, Porsche has utilized multiple popular social media facets like Facebook, Instagram, and Twitter.

Key Takeaways:

“Proof of Porsche’s social media success is the exceptionally high levels of fan engagement and reach its photos, tweets, and status updates generate.”