10 Core Word Of Mouth Marketing Tactics You Need To Know – Word-of-Mouth and Referral Marketing Blog

Word-of-mouth marketing is a holy grail among marketers. In addition to being free, it’s also one of the most effective marketing techniques. People are more likely to buy a product if they hear about its quality from someone that they know. Effectively harnessing word-of-mouth communication is possible by utilizing social media to portray a brand as both unique and human.

Key Takeaways:

“One of the most important steps to launching successful word-of-mouth marketing tactics is to thoroughly understand your audience. Getting to know your target group will help you determine what they like and don’t like.”