Word-of-mouth advertising works for many brands, including Harley-Davidson. The successful motorcycle brand rode their way into the garages of many, earning status as a top-of-the line brand as the result of word-of-mouth. It took just one person to experience the greatness of a Harley for the success the brand has found today. Learn the story when you click the link.
Key Takeaways:
- The legendary motorcycle company was founded in Milwaukee, Wisconsin in 1903 by childhood friends William Harley and Arthur Davidson.
- Most impressively, the automaker has remained relevant through the decades – acquiring an eclectic bunch of fans and riders, ranging from soccer moms to post-ironic hipsters.
- Harley Davidson knows exactly what it is, and how it’s viewed through the public’s eyes, particularly its enthusiasts.
“Harley-Davidson has been extremely good at customer engagement, constructing brand loyalty, and building a brand community”
http://www.referralcandy.com/blog/harley-davidson-marketing-strategy/