How Harley-Davidson Rode To Iconic Brand Status Through Word-of-Mouth

Word-of-mouth advertising works for many brands, including Harley-Davidson. The successful motorcycle brand rode their way into the garages of many, earning status as a top-of-the line brand as the result of word-of-mouth. It took just one person to experience the greatness of a Harley for the success the brand has found today. Learn the story when you click the link.

Key Takeaways:

“Harley-Davidson has been extremely good at customer engagement, constructing brand loyalty, and building a brand community”