One of the biggest hurdles in getting people involved in an advocacy program is convincing them that there’s a personal benefit. Before you introduce a formal or informal program, you need to answer the frequently asked question, “What’s in it for me?” The best way to do this is by not only communicating but also demonstrating the benefits of sharing employer- and industry-adjacent content on social. Collect and share testimonials from sales representatives who have seen an increase in revenue since sharing curated content and positioning themselves as thought leaders within the marketspace.
Key Takeaways:
- The first step is simply getting your employee advocates familiar with the skills they’ll need to thrive on social, and what you expect from them when representing your brand.
- When training employees, however, the focus can’t just be on your brand. We live in a time when anyone with the willingness to work at it can create a personal brand on social, build influence, and use that personal brand as a springboard to new opportunities.
- The key is to offer the tools and training to do so without making it a requirement.
“The first step is simply getting your employee advocates familiar with the skills they’ll need to thrive on social, and what you expect from them when representing your brand.”
http://www.thesocialcmo.com/blog/2016/11/employees-as-social-advocates-its-a-two-way-street/
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