I tried my first run of influencer marketing when my mom got me a pair of ugly shoes in middle school. I gave a popular girl in my school a good pair of shoes. She started wearing them and people started liking my ugly pair. There are a few key concepts that are important that I learned. Having multiple influencers is better than one.A known name is better than a quality post from someone unknown.
Key Takeaways:
- . It takes roughly the same amount of time to get a quote from the other influencers as this superstar one, but the results are completely disproportional.
- If the writing isn’t relevant, insightful, or helpful, it doesn’t seem to matter who’s got the byline — the post tends to strike out.
- I recommend looking at the influencer’s average Facebook post performance. If they’re receiving 600-1000+ reactions and 500+ shares on any given post, they’re probably a major influencer.
“Ultimately, our best hack for growing traffic? Publishing great content.”
Read more: https://blog.hubspot.com/marketing/does-influencer-marketing-actually-work