Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

I tried my first run of influencer marketing when my mom got me a pair of ugly shoes in middle school. I gave a popular girl in my school a good pair of shoes. She started wearing them and people started liking my ugly pair. There are a few key concepts that are important that I learned. Having multiple influencers is better than one.A known name is better than a quality post from someone unknown.

Key Takeaways:

“Ultimately, our best hack for growing traffic? Publishing great content.”

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