Data management is important if you are going to use the data for marketing. Data can tell you a lot about your customers so you know how to target ad campaigns. This can make you a lot of money since successful campaigns bring in more clients. You need to make sure you are targeting the…
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The Evolution Of The In-Store Customer Experience
The in store experience has evolved a great deal over the years. Back in the early 1800’s, there were brand new things that we take for granted today. There were changing rooms and price tags on items and cash payments, just to name a few. There have been many different aspects to the customer experience…
How Donald Trump Gets Away With Charging $1 Million Speaker Fees
Much of Donald Trump’s success has been his ability to give great performances during his speeches. Donald Trump has learned that it isn’t necessarily WHAT you say that captivates an audience, but rather HOW you say it. His ability to use psychological techniques has won him over with many audiences that he “performs” to, and…
Brands Have Plunged Into Social-Statement Advertising. But Now What?
Brands have plunged into social statement advertising, but now where do they go? Cadillac, Audi and Kia are only a few of the brands that have done this kind of thing. Gender, race, and many other issues were tackles during the Super Bowl breaks. This begs the question of whether, or not brands are benefiting…