Dirty Lemon is a direct-to-consumer beverage company that aims to challenge the retail landscape and disrupts the category by selling its line of products exclusively via text message, building a personalized relationship with each member of its rapidly-growing customer base. Dirty Lemon works with two food scientists and an in-house naturopath to develop beverages that…
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Introducing Industry Benchmarks for Referral Program Performance
ReferralCandy, an automated referral program, has announced that it will introduce industry benchmarks so that its users can track how well they are doing in terms of customer referrals compared to industry standards. The best measure of a referral program, however, remains the referral rate, which is the proportion of purchases that’s referred by the…
How Canon Maintains its Global Position with Social Media Marketing
Japan’s Canon, a world leader in photographic gear, doesn’t sit on its laurels. It has a vibrant social media marketing plan that includes curated local content and regular photo contests on Facebook, creative content on YouTube including how-to videos, DIY tips and inspiring stories. That’s how you stay on top in this wired, digital age.…
3 Ways 110-Year-Old Ford Continues to Engage Digitally
Throughout the years, Ford has been able to maintain competitiveness by staying current in the most modern updates within safety and technology. Ford has now created a movement of focusing strategically on consumers and how they drive Ford in their everyday lives. Ford has continued this strategic marketing by including a presence on the social…