What is sales performance? It’s a way of measuring how successful sales activity has been, compared to what was expected or what was needed to meet a quota. Sales performance that is good is something that is valued a lot. However, it can be difficult to achieve for many salespeople and organizations. There are many…
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The Ultimate Guide to Succession Planning
While working at one of my first jobs out of college, my manager told me that my professional growth “wasn’t a priority.” I knew I wasn’t in a leadership role that required succession planning, but I was still surprised by what my manager said. I left the company because there were no opportunities for career…
The Ultimate Guide to Designing for the User Experience
Think about a website or app you love. What do you love about it? The ease of gathering relevant information? You can now buy something with just one click and have it delivered the next day. Or how quickly it answers your questions? Now think about the people who created that website. What was their…
The Ultimate Cheat Sheet for Mastering Mobile Marketing
As of 2018, Statista reports that 3.7 billion people were accessing the internet through a mobile device. That’s more than half the world’s population. Many countries are witnessing an astonishing increase in mobile usage, with people purchasing smartphones first and bypassing PC ownership as their primary means of internet connectivity. And marketers need to adapt.…