Keyword research is finding the keywords your target audience is likely to type into search engines. Keyword strategy is using those keywords to get your website to come up when they do a search. To begin with a really basic example: running shoes. Let’s say your eCommerce store sells running shoes. Specifically, these shoes come…
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The Field Guide to Twitter Advertising: How to Create & Launch Campaigns
Twitter remains a popular marketing tool for brands, with 302 million active monthly users and 500 million updates sent per day. Although Facebook has been around for over 9 years, most of its advertising products are still in their infancy. The company has only been introducing new and innovative solutions for the past two years.…
How to Improve Your Sales Strategy With a B2B Sales Process
A B2B sales process is a set of Repeatable steps that your sales team can take to guide them through their sales pitch. A sales process will help your business stay focused on sales and converting potential leads into customers. A customer-centric experience means that your customers are always connected to brands through every channel…
How to Run a Focus Group for Your Business
What you’ll want to do is to have a general sense of how your target market will react to your new product, service, or business. This is typically done by conducting extensive market research, with a key component being running a focus group. In this article, we’ll define what a focus group is, give you…