The “age of the customer” refers to a time where customers are more in control of the purchasing process and companies must work harder to earn their business. This is due to the increase in access to information and resources that customers have. Today’s customers are more informed and have more power than ever before,…
Mega
How to Boost eCommerce Sales with Instagram
Do you want to increase the online visibility of your product and reach a larger global audience? If you want to increase sales for your business, you need to convert browsers into shoppers. If you want to take your eCommerce business to the next level, Instagram is an effective tool. Did you know that you…
How to Run Marketing Team Meetings
Meetings suck. It’s time for people to stop doing actual work and instead stare blankly at each other while making generic comments. If you’re lucky, you might get some wicked notebook doodles out of it. Is that how people perceive your marketing meetings? I hope that things don’t have to be that way. Compelling content…
A Step By Step Guide to Inbound Marketing Strategy
Inbound marketing is a type of marketing that focuses on creating content that is geared towards the needs and wants of the customer. It is also focused on the customer’s journey from being aware of a problem to eventually becoming a paying customer. The solution is not expensive and only benefits the seller. The methodology…