Many companies spend a lot of time and resources creating social media posts multiple times a day. They post a lot of employee profiles, award announcements, and even memes or GIFs that are unrelated. But because there’s no real rhyme or reason to their strategy, their social media presence doesn’t have a lot of impact.…
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How to Define, Calculate, and Improve Sales Win Rate
Every salesperson wants to sell more products and services faster. Converting contacts and leads into customers is the top marketing priority for most companies. Every salesperson knows that conversions take time. It takes, on average, 84 days to close a lead. Sales velocity is a metric that salespeople use to measure how fast they are…
How to Implement and Plan Hybrid Customer Service Strategies
As companies are planning for employees to return to the office, they are also considering having a mix of employees who are remote, in-person, or a hybrid of the two. Surprisingly, service industry employees are interested in the hybrid working model. A recent survey found that representatives would be 14% more interested in working from…
The Essential Artificial Intelligence Glossary for Marketers
Marketers need to stay with the trend. And what’s the trend these days? AI. Here are Artificial Intelligence terms marketers need to know. Building computer systems that can perceive and act based on information gathered is called artificial intelligence, or AI. AI systems can be taught to drive cars, read medical images, or translate languages.…