When creating marketing campaigns, marketers and media planners must take care to consider the advantages each type of advertising media offers. Each type of advertising media communicates marketing messages to potential customers through different channels – for instance, television, radio, or social media. What is Advertising Media? Advertising media is any type of mass media…
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7 Key Principles of Value-Based Selling
Your job as a sales professional is to sell, but that is not your only mission. Value-based selling is a process of taking a consultative approach to sales and conveying the value of a product or service along the way. This article will explore the concept of value-based selling, including its principles and a framework…
6 Sales Reports to Improve Your Forecast
If you don’t forecast your inventory properly, it can have a negative impact on your business in a number of ways. Poor forecasting can eat into your margins, damage your reputation, and reduce customer satisfaction. Any business owner needs to be able to forecast in order to be successful. Inventory management can be a challenge…
8 Signs of Emotional Intelligence in Leadership
We often write about artificial intelligence on this website. AI might make some people excited while others may be slightly concerned about it taking their jobs. There is also a concern that AI will eventually take over the world. I’m going to ask you to put a pin in the discussion of AI so we…