Retargeting platform AdRoll states that only 2% of shoppers usually convert on their first visit to an online store. That’s a lot of people slipping through the cracks. What’s a marketer to do? Enter retargeting. Retargeting allows you to target the 98% of visitors who didn’t convert, giving them a second chance to convert. Retargeting…
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The Ultimate Guide to Using Images and Product Information
Marketing is about more than simply conveying a message to your customers; it is about connecting with them on a deeper level and understanding what it is that they want and need. It is about creating a relationship built on trust and mutual respect. It also involves emotions, needs, and desires. To get consumers to…
17 Google Marketing Tools You Should Be Using
You might have heard of a small thing called Google. Did you know that about 3.5 billion searches for information are made per day? But Google is more than just a search engine. So much more. In addition to the Google search engine, there are many other Google business tools that can be very useful…
30 Ways to Drive Traffic to Your Website
When you’re a marketer, even a traffic jam can’t stop you from thinking about ways to market your product. All you can think about is how you can get people to visit your website as easily as they’re moving down the highway. You are not the only one who has had difficulty driving traffic to…