Branding is essential in all industries and professions today. A personal brand statement is a powerful way to catch the attention of your prospective customers or employers. It helps them to quickly identify your value. What Is A Personal Brand Statement? A USP is a short, catchy phrase that describes what you do, how you…
Mega
Facebook Retargeting: The Definitive Guide to Remarketing Ads
Retargeting Retargeting ads are a form of online advertising that are served to people who have already visited your website or are a contact in your database. If you’re new to retargeting, this post will explain how it works, how you can use it to support your marketing goals, and provide an example of a…
Cross-Selling and Upselling: How They Differ Yet Work Together
A customer’s revenue potential doesn’t end after they make a purchase. There are plenty of ways to make more money from a customer after their initial purchase, and using strategies like cross-selling and upselling can help you take advantage of those opportunities. A survey of more than 500 sales professionals shows that those who upsell…
Expense Management 101: Your Guide to Expense Reporting
What Is an Expense Report? A business expense report is a form that details and justifies company expenses that were made for the purpose of running a business. This report is important in order to maintain accurate records of business expenses and to ensure that company funds are being used wisely. Any business will have…