What is pricing? Pricing is the act of determining how much a product or service is worth. You want to make sure that you’re making a profit, but you also don’t want to price yourself out of the market. Pricing your products is a balancing act between making a profit and not pricing yourself out…
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Consumers are increasingly trusting brands that take a stance
What Is Brand Trust? Brand trust also includes faith in the company’s motives, its transparency, and its relationships with both customers and employees. Brand trust is not only trusting that the brand’s product will be good, but also trusting the company’s motives, transparency, and relationships with both customers and employees. The term ‘brand’ not only…
How Google’s AMP Will Influence Your Online Marketing
We are discussing Accelerated Mobile Pages (AMP) today. We all wish our websites would load instantly. But making it happen is a tremendous technical challenge. The system requires servers to work together, elements to appear at the correct time, and images to be resized while still maintaining their quality. Ideally, though, you want your pages…
25 Best Resources for Finding New Content Ideas for Blogs
Finding new content ideas for blogs is complicated. Do you have trouble thinking of new ideas? Maybe you can think of them quickly, but you don’t know if they’re worth pursuing. It’s possible that your blog’s content has become stale due to too many posts that are focused on SEO. You may need to add…