If you want to be successful in marketing or advertising, reading is the foundation. This is also true for business owners in any field. Advertising has become both easier and more complex as the digital market has expanded. To run a successful marketing campaign, it is essential to be creative, have strong communication skills, and…
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The Business Owner’s Guide to Launching on Social Media
The average adult now spends at least 2.5 hours a day interacting with others on social media platforms. This is especially important if you are starting a new business. Social media has become a big part of our lives and society since MySpace became a social network 14 years ago, and Facebook started in a…
Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
Let me give you some perspective. You came home, took off your coat, and prepared a cup of coffee after a long, tiring day. Just as you’re about to relax on your couch, the phone rings. “I’m sorry, Joan is not available right now. May I take a message?” This is a call to ask…
9 Tools to Enhance Your Retargeting
Retargeting ads are a form of online advertising that are served to people who have already visited your website or are a contact in your database. If you are unfamiliar with retargeting, this post will provide a basic overview of how it works, how it can be used to support your marketing goals, and present…