Digital marketing tools, processes, content, and techniques are used to increase an organization’s or company’s profits, traffic, or any other goal that involves the digital world. There are multiple kinds of digital marketing, including: Search Engine Marketing and Optimization Content Marketing Social Media Marketing Affiliate Marketing Pay-Per-Click Advertising Display Advertising User Interface Development Artificial Intelligence…
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What is Brand Awareness and How to Put Your Brand on the Map
If people aren’t familiar with your brand, they’re not likely to think of buying from you. The guide covers how to build brand awareness and why it is important. What is brand awareness? It’s an important concept in marketing and is one of the first steps to creating a memorable brand Brand awareness is when…
Sentiment Analysis: What Is It and How It Can Help Your Business
Have you ever released a new product and it became an instant hit on social media? There were a lot of social media posts about the event, but it’s not clear what they all meant. For many people there are two options to gauge the traffic success: This is AWESOME, I am getting people to talk about…
The ABCs of Social Media Marketing
The alphabet is one of the first things we learn in life. As we grow older, we learn more complicated concepts, like social media marketing. In this article, we’re going to blend the two and look at 26 keys to social media marketing success: the ABCs of social media marketing: A) Advertising Total global spending…