Every email has a purpose. That purpose, if you’re a digital marketer, should be focused on a single goal, like: Thanks for signing up, have a coupon! Here’s a roundup of what we’ve been up to lately Happy Thanksgiving, enjoy a free holiday marketing ebook! It is particularly evident in drip campaigns that this outlook…
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The 9 Email Marketing KPIs You Need to Track for Success
Using electronic mail for promotional purposes is an effective way for companies of all sizes to realize their objectives. It can be tricky to figure out which metrics are paramount since there are so many to keep an eye on. You can increase the effectiveness of your email marketing campaigns by monitoring these quantifiable metrics,…
The Omnichannel Marketing Guide for Small Businesses
Retailers who have been planning for the future have been enthusiastic about omnichannel commerce for a while now, but the rate of development is quickening. All organizations must adjust to a landscape in which customers want to buy items, look up data, express their views and request help on various platforms: mobile, on the web,…
Why Is SaaS Marketing Different From Traditional Marketing?
The SaaS industry has experienced a tremendous amount of growth over the past several years. As time goes on, more and more companies will become increasingly dependent on SaaS solutions for their needs. This year, a substantial amount of money, namely $482 billion, is estimated to be spent on public cloud services by consumers. This…