What Is a Data-Driven Company? One of your most important jobs as a leader is making decisions. This can be something as simple as approving this month’s marketing spend. The lasting effect that a new market has on your business or teams can be significant. It is important to make the best decision possible and…
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Mobile Ecommerce Design: How to Earn More Conversions
A website that is successful in bringing in a lot of subscribers, leads, and sales doesn’t just happen by chance. It happens because you’re constantly working to improve your ecommerce conversion rate. Your conversion rate is the percentage of people who take your desired action. It’s a critical metric to monitor as you build your…
Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
The CDP space refers to a period of about five years ago when the first customer data platforms were developed. now, there are many different platforms available, each with its own unique features. The industry received $680 million in funding in the first half of 2019, and 71% more people were employed in 2020. In…
How To Generate Organic Traffic & Leads With SEO
Organic traffic is the lifeblood of any website. It’s what allows us to continue providing our services. How can we generate organic traffic and leads with SEO? SEO is a great way to increase organic traffic and generate leads. But what exactly is SEO? What are some ways we can generate organic traffic and leads…