Nowadays, it is widely accepted that influencer marketing has become an essential aspect of modern social media. Algorithms have been updated to make organic, non-promoted commercial posts less visible than before, with the motive to encourage the use of sponsored ads. One other advantage to employing a LinkedIn influencer is that it can be beneficial.…
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What is Lead Scoring & Why Is It Vital to Marketing ROI?
Lead scoring is a joint way of evaluating prospective customers based on how close they are to being ready to make a purchase. It is a system used by both sales and marketing departments. This tool is beneficial in allowing both sales and marketing groups to analyze the attributes and worth of each lead and…
20 Tips to Becoming a Peak-Performing Business Leader
The one quality that executives seek in both themselves and their employees is the ability to sustain high performance levels despite increasing pressure and rapid change. The source of this performance is difficult to find. What makes some people flourish under pressure while others fold has long been sought by management theorists. We only partially…
Video Marketing SEO: 11 Ways to Optimize Your Video for Search
As the world has become more digital, marketers have had to think outside the box and be more resourceful. Right now, two of the most popular techniques in content marketing involve video streaming and search engine optimization. It is noteworthy that these two approaches are employed together in order to craft an advertising tool which…