The barbell effect is a process where changes in demographics, or technology, or even new behaviors disrupts established industries. Those who are able to adapt become the bell ends and those who are unable to become the bar. A good example for this is the housing market; where rental units tend to be more popular…
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How to Stay Focused With Your Social Media Marketing
Do you know which social media networks matter most to your audience? Conserve more of your valuable time building audience rapport by building a social media marketing plan with smart focus. Four action steps provide the means for accomplishing your goals, putting profiles to work for you, and using work time efficiently. Key Takeaways: Decide…
Marketing to a Person in the Era of the Consumer
People based marketing involving gathering data to target marketing to the right people at the right time. You need the right tools and data to achieve.this what is consider an impossible goal. You need to pay attention to all the key components people, programs and processes are in place. Reassuring your target consumer of their…
Ready for ads on Alexa and Google Home?
How far will adds infiltrate into new technology? Voice activated-technologies currently are add-free, but with increased use, it is certain that adds will become part of the norm. Advertisement in voice-activated technology will push us to decide to what extent adds are useful in our day-to-day lives, and to what extent they are intrusive. Key…