I think the best example on the importance of customer perception can be taken from Ford. This company may have done considerably better in sales, had their target audience not been influenced by a ‘faulty transmission’ reputation that held strong through the 1990s. When they finally started putting out a more durable product in 2004,…
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Emotion Analytics Could Help Put Marketers In A Good Mood
Emotional analytics are helping marketing professionals eliminate guess work when deciding what parts of their content will work with their audiences. Emotional analytics is the process of recording and analyzing emotional responses to ads. This allows marketers to be ultra-precise in their creative content and create products and campaigns that are truly consumer centric. While…
SEIZE THE DAY: WHY 2017 SHOULD BE A YEAR OF EMBRACING THE PRESENT
Make 2017 the year of the now for your marketing plan. Try focusing solely on the next step. Avoid throwing aside what works today for what may work later. Staying present provides efficient means for steady progress in improving audience engagement. These small steps provide easy to manage means to marketing success. Key Takeaways: The…
Do Less And Delegate More: How Leaders Learn To Let Go
A business owner can often work long hours and develop burnout. It’s important to know how to run a business while not trying to do it all yourself. You need to know that your plate is full, you begin to lose focus. You need to prioritize what needs done. Facing the fact that you have…