A lot of people doesn’t like to deal with banks and credit card companies. Citi Global Cards finds new ways to meet customer needs and solve their problems. The customer experience is listening to them and making things convenient and carrying out their wishes. Improving customer experience will lead to more good results of satisfied customers.
Key Takeaways:
- Citi Global Cards and its chief customer and digital experience officer, Alice Milligan, are changing that with a customer-centric culture and plans to make the entire credit card process simpler and easier for all customers.
- the focus is definitely on digital and mobile. Citi Global Cards customer experience team members spend a lot of time with customers to make them central throughout the entire strategy.
- The team focuses on three main areas: how to make it simpler for customers to interact with the company, how to make customers’ lives easier, and how to take away anxiety or pain from customers.
“Citi Global Cards and its chief customer and digital experience officer, Alice Milligan, are changing that with a customer-centric culture and plans to make the entire credit card process simpler and easier for all customers.”