A marketing coach answers questions, offers suggestions, and works to guide the marketing team in the right direction with one goal in mind, generating targeted leads, nurturing quality prospects, and leading your ideal customers to become your biggest advocates. Coaching goes a step beyond an advisory role. A coach offers valuable tools and makes sure the team understands how to continually use their resources to get the highest return for every marketing dollar you spend.

Sometimes What You Really Want Is a Sounding Board

You know that marketing your business is going to take time, money, and hard work – and that is not the problem. The problem is making sure you are directing these valuable resources in the right direction. While there is no shortage of exciting, new marketing tactics coming down the pike every day, not every tactic is a good fit for your goals. Rather than being blinded by the newest, shiniest tactic to come along, your fractional CMO can play devil’s advocate to help keep you moving forward rather than getting sidetracked.

Through regular monthly meetings, your fractional CMO can help guide your team down a path that will produce the most efficient results. We are here to provide feedback on your ideas, help you to manage your time and use the information you have as effectively as possible. No matter what you need, your fractional CMO can guide you through the process and provide you with the necessary tools to gain an advantage with your marketing strategies. A little guidance will often go a long way in teaching a team the best way to keep their company's marketing platform fresh.

Data analysis is one of the hardest tasks for a marketing team to handle effectively. Which numbers really matter? What are the analytics telling you to do more or less of as you go forward? Your coach will help your team learn to gather, analyze, and organize data to yield usable information so you know what is working, what is not working, and what you should do next.

Your Team Does the Work – We Help You Every Step of the Way

You will take the lead – but you will never have to feel like you are winging it. Weekly online meetings help keep your marketing efforts moving forward. But your marketing team can also communicate with your fractional CMO whenever the need arises via email.

Our coaching clients are usually astounded by the results we can create within just 12-weeks of working together – but we are not surprised at all. Getting unstuck and pointed in the right direction can make a significant difference in your bottom line. After our initial project together, you will also get a 30-day and 60-day follow-up session to review your results and make recommendations for your next steps.

Ray L. Perry offers the CMO - Marketing Coach Program to help teach your team how to use the most effective marketing tools for your specific goals. This program offers many tools that can be used to create effective and reliable brands while building successful marketing strategies to bring in new business. If you have any questions, call us, or connect with us online. There is no need to feel like you’re fumbling in the dark; working with an expert fractional CMO shines a light on your path, so you know exactly what to do next.