They say that half of every marketing dollar spent is wasted, and the trick is determining which half. That is why success begins with a sound strategy, not just diving head-first into the latest marketing tactic everyone is talking about. Starting by performing a marketing strategy review, a proven expert can assess your current marketing efforts’ effectiveness.

With our CMO - Marketing Advisor Program, we will work with you as the leader of your business or your marketing team if you have got one. You will get the kind of no-nonsense, objective advice that is nearly impossible to get from your up-close vantage point.

What happens when your in-house marketing team gets stuck? Even worse, what happens when they are stuck but do not know it? It does not take much for “how we’ve always done it” to become “how we’ll always do it.” Without a clear view of the results your current marketing program is creating, it is hard to know how to do better. Even if you know what is not working, it can be challenging to figure out why, or what changes you need to make to get better results.

That is where our CMO - Marketing Coach Program can help you. We will work directly with your marketing team to provide the guidance and mentoring they need to get better results. You will save money by not wasting it on tactics that do not work, or do not work for your business. You will also get clarity on the path ahead and what it will take to reach your goals. What you will not get is pushed into expensive, ineffective marketing tactics that make no sense for your business.

Have you identified your ideal customer? How well do you understand those customers? What questions are they asking – and which questions do they not even know they should ask? How well do your marketing efforts anticipate and answer their needs?

If you are like most business leaders, you’re either insanely busy with your own responsibilities or too close to the heart of your business to see it objectively. You know you need to do something more, or something different, but know you simply cannot take this important task on yourself. You do not want to add to your employee roster, but you really need help.

That is why you should consider our CMO - Marketing Consultant Program. An effective marketing leader can see the forest and the trees at the same time, helping you connect with more of your ideal customers in meaningful ways that leads them to a buying decision. Nailing down the best marketing strategy to help you meet your goals is the first step, followed by identifying the marketing tactics most likely to get the results you want. We can work hand-in-hand with your marketing team to produce results or, if you’d be better served by outsourcing marketing tasks altogether, we can serve as a single point of contact as you get what you need.