Why Livestreaming Could Transform Your Brand

With the invention of livestreaming videos, the way brands market has changed drastically. Livestreaming is a service provided by multiple social media and video hosting outlets that allows live video to be viewed in real time. Additionally, the viewer can interact in real time with the person posting their livestream. This relativiely new form of content is being ingested by almost 66% of milennials today while almost 50% are creating livestreams themselves. So what does this mean for your brand and your ability to better market to your customers? Read the full article to find out!

Key Takeaways:

“Live video lives beyond the moment when it is broadcast, with highlights and clips from the stream frequently shared on social media.”