With the invention of livestreaming videos, the way brands market has changed drastically. Livestreaming is a service provided by multiple social media and video hosting outlets that allows live video to be viewed in real time. Additionally, the viewer can interact in real time with the person posting their livestream. This relativiely new form of content is being ingested by almost 66% of milennials today while almost 50% are creating livestreams themselves. So what does this mean for your brand and your ability to better market to your customers? Read the full article to find out!
- On 6 January 2016, a puddle formed in Newcastle. It was 1.5 metres wide and blocked a popular pedestrian route, making it difficult for pedestrians to get across. So far, so innocuous.
- But when a local marketing agency pointed a camera at it and livestreamed people’s often comedic efforts to cross this harmless puddle, it attracted an audience of almost 20,000 viewers on Periscope and became an instant online sensation.
- Livestreaming is nothing new, but in the UK this was a watershed moment (pun not intended). It was the start of a paradigm shift towards live, unscripted, unedited perspectives on the world.
“Live video lives beyond the moment when it is broadcast, with highlights and clips from the stream frequently shared on social media.”