Data management is important if you are going to use the data for marketing. Data can tell you a lot about your customers so you know how to target ad campaigns. This can make you a lot of money since successful campaigns bring in more clients. You need to make sure you are targeting the proper demographic. Not everyone may be right for your particular business. Certain ages or genders may prefer it over others.
Read more: What You Need to Know About the Cornerstone of Data-Driven Marketing: Data Management Platforms