While skeptical when I was first approached to review this book, I was pleasantly surprised by the insight and value The Small Business Owner’s Guide to Local Lead Generation book provides. I feel though that the value they are offering extends well beyond just local lead generation and can easily apply to David and Goliath situations in non-local business. What I like most is its emphasis on understanding your users, and the need to apply sweat equity into the process, not chase the latest tactics and trends. I will be sharing this book with my own marketing team, and recommend you do as well. Wading through the mountain of noise on the web is difficult, when you come across practical sound advice, you have to jump on it!