Businesses of every size should include social media marketing as part of their overall marketing plan, and video needs to be central to that strategy. Video is highly engaging for viewers, and is now the media format that is most consumed and shared on social media. In fact, by 2022 online videos will make up…
social media
5 Ways to Grow Your Instagram Following Organically in 2021
Instagram is one of the most popular social media platforms right now. It has grown significantly over the past few years to become a behemoth in its own right. The app has also contributed immensely to the development of the influencer marketing ecosystem, providing brands with access to high curated audiences. Therefore, Instagram should definitely…
How to Get Rid of Fake Social Media Followers to Boost Organic Reach
Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the whole story. The fake social…
5 Social Media Trends to Capitalize on in 2021
Social media is an incredibly powerful tool. Changemakers across the globe rely on its power and reach to make the world a better place. People use it to be entertained and stay in touch with their family and friends. The numbers don’t lie. More than 3.6 billion people were using social media worldwide. This…