Influencer Marketing: Sure, It?s Effective, But At What Price?

Influencer marketing is a very effective marketing tool, but at what price should you use it? One company paid a YouTube personality to talk up their game and it was something that people caught onto were not happy about. The YouTube person was paid tens of thousands of dollars to talk about the game.

Key Takeaways:

“Influencer marketing also can provide dramatic increases in ROI.”