How to Tell a Unique Story

Atlanta Marketing Consultant | Video Blogging ToolsIn order to tell your brand’s unique story it’s important to deviate from simple blog posts and regular forms of content. Your story is a compilation of all that you do and all that you are. It starts with your idea, your business card, your website, and every product that you put out there. It includes your social media and your blog. Everything taken together tells your story. Due to this, it’s important to understand how it all fits together.

Your story separates and differentiates you from everyone else. Otherwise, you’re just one more solution for the same old problem that customers can choose from, and usually without a standout differentiator they’ll base their choice on price. Most of the time, unless you’re Walmart, you do not want customers to choose you based on price alone. You want them to choose you because you’re you.

Telling your unique story starts with these questions:

(1) When, Why and How Did You Start?

The best way to show authenticity is to be able to tell your audience when, why and you started doing what it is that you do. If you can tell your story in a way that your audience relates to you, and even roots for your success – even better. If you can become part of the “fabric of their lives” so to speak, you will be able to pull on their emotional heartstrings and almost become part of their family.

(2) How Do You Want Customers to View You?

As you write your story, it’s important to convey your values and ideals in a no-nonsense way that isn’t wishy-washy. While you may be frightened of turning off some people, you really don’t need to worry about that. Those people aren’t your audience. Your audience consists of the people who can relate to your story, share your values, and want to be part of it.

(3) Where Do You See Your Business Down the Line?

This is where you’ll try to dream big, and let your audience know where you see your business in the future. It also gives you the opportunity to refine consumer expectations toward what you offer rather than what the competition offers. For example, if you donate 10 percent of proceeds to a particular charity, people should know about it.

How you answer these questions is important. You’re going to have many opportunities to do so via every communication you have with your audience – be it your blog, social media or even through the types of products you offer. With the answers to these questions you can start to form your story and weave it throughout everything you do.

Your unique story of your brand is weaved through out everything you do. It tells your values, your past, present and future, and it makes you stand out from the rest in a compelling, relevant and useful manner. Doing so will increase your ROI exponentially.

Would you like to better understand where you are with your current marketing strategy and how to make significant improvements? Take Ray’s Free Business Marketing Audit today.