Although many companies want their brand to become well known, becoming part of common language is not always easy for companies to do. Read about some of the most common brand names that became part of our language and how their success can be a lesson for others wanting to do the same thing.
Key Takeaways:
- When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started conflating the popular brand name with the object itself.
- It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept.
- A healthy blend of advertising on social media platforms, search engines, and print publications could help generate more interest and recognition of your brand.
“It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept.”