Skillshare has established itself as the frontrunner among education websites through innovative marketing. Initially, the website used celebrities as teachers to draw in users and also developed its user network through word of mouth. The online platform was easily accessible from anyone, anywhere. A great feature of Skillshare is the trending page which puts popular classes in the spotlight.
Key Takeaways:
- This immediate, sensational draw to getting taught by celebrities has huge staying power when it comes to attracting wider consumer base, and differentiates their product.
- Coupled with a refer a friend program, their people-focused word-of-mouth approach ensures friends.
- This increases accessibility as well as audience reach because of the ease and convenience an online platform provides.
“This immediate, sensational draw to getting taught by celebrities has huge staying power when it comes to attracting wider consumer base, and differentiates their product.”
http://www.referralcandy.com/blog/skillshare-word-of-mouth-marketing/