As a small business, you are always searching for ways to make the most of your marketing budget to expand your reach and boost sales. No marketing strategy is complete without video marketing, but it can be hard to know where to start. Whether you need to create your first video marketing strategy or improve…
Video Marketing
11 Ways Small Businesses Can Use TikTok in Their Marketing
Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate TikTok, the fast-growing social media platform. But how can you use TikTok in your marketing? Should you pay for ads? Should you create content? We’ll outline just some of the ways…
7 Tips to Get Your Business Live Streaming on Social Media
Are you feeling intimidated by the idea of streaming live video on social media? You’re not alone. The idea of showing your face and talking to your audience without the benefit of editing is a bit daunting to many. But going live has many benefits, from “beating” the algorithm to higher engagement to the shorter…
How to Tell a Unique Story
In order to tell your brand’s unique story it’s important to deviate from simple blog posts and regular forms of content. Your story is a compilation of all that you do and all that you are. It starts with your idea, your business card, your website, and every product that you put out there. It…